This is a pic of Ollie with the cheekiest grin imaginable…

From an article on TechCrunch, a US researcher claims he knows why certain videos on YouTube become mass phenomena overnight while the vast majority of videos just get a handful of views: attention spirals. Every time a video turns into a hit, the development takes the form of a geometric pattern that partly follows physical laws utilized in measuring the aftershocks of earthquakes… hahaha.